Friends & Partners

Athletes, professionals and partners who understand that excellence is never accidental — it is engineered through discipline, precision and preparation.

Patrick Kluivert

Patrick Kluivert, born 1 July 1976, is a Dutch football coach and former professional footballer who played as a striker for Ajax, Barcelona and the Netherlands national team. Widely regarded as one of the finest Dutch strikers of his generation, Kluivert emerged as part of Ajax’s celebrated Golden Generation of the 1990s. At just 18 years old, he scored the winning goal in the 1995 UEFA Champions League Final, securing Ajax’s victory and establishing himself on the world stage.

He later spent six successful seasons with FC Barcelona, where he scored 124 goals in 249 appearances and formed a renowned attacking partnership with Rivaldo, helping the club win the 1999 La Liga title.

On the international stage, Kluivert represented the Netherlands from 1994 to 2004, scoring 40 goals in 79 appearances and becoming one of the country's most prolific goal scorers. He competed in three UEFA European Championships and the 1998 FIFA World Cup, finishing as joint top scorer at Euro 2000 with five goals. In 2004 he was included in the prestigious FIFA 100, Pelé’s list of the 125 greatest living footballers.

Football is a world built on constant human interaction — from the handshake before kickoff to training sessions, shared equipment, coaching staff, media duties and the close connection between players and fans in stadiums around the world. For athletes and professionals operating in such high-contact environments, preparation and personal care are part of everyday performance.

Patrick Kluivert’s connection with HYGIACTIVIA reflects this reality. The brand’s Cellular Hand Gel forms a long-lasting protective skin veil for up to 6 hours, helping support the skin’s natural barrier throughout the demands of daily activity. Just as elite athletes rely on preparation, discipline and resilience to perform at the highest level, HYGIACTIVIA represents a modern approach to everyday skin protection and wellbeing.

His legacy of excellence and commitment to high performance embodies the same spirit that inspires the HYGIACTIVIA philosophy.

Soufian Asafiati

Soufian Asafiati is a Dutch entrepreneur and media figure whose work sits at the intersection of sports, business and brand development. With a strong focus on the evolving relationship between professional sport and entrepreneurship, he has built a reputation for connecting athletes, business leaders and innovative ventures.

He is a co-founder of Life After Football, a platform dedicated to supporting professional footballers as they transition into life beyond the pitch. The initiative brings together athletes, brands and business opportunities, helping players build sustainable careers following their sporting achievements.

Alongside his entrepreneurial activities, Soufian has been active within the football industry as a business associate and intermediary. He has been linked professionally with figures such as Patrick Kluivert, during Kluivert’s tenure as head coach of the Indonesian national team, and Jordi Cruyff, who was appointed manager of Ajax in January 2026. Through these connections, Soufian has remained closely involved in the broader ecosystem of international football.

Today, Soufian Asafiati’s connection with HYGIACTIVIA reflects a shared belief in innovation, performance and forward-thinking entrepreneurship. His experience in bridging sport, media and business aligns naturally with the HYGIACTIVIA philosophy of combining scientific development with modern lifestyle and performance culture.

Luke Wilson

Luke Wilson, born in 1983 in the United Kingdom, is an entrepreneur and business leader with a strong track record across the pharmaceutical, life sciences and innovation sectors. He holds a BSc in Business Management from King’s College London and began his career investing in and advising emerging pharmaceutical and health technology ventures.

Through these early roles, Wilson developed experience at the intersection of scientific innovation, commercialization and strategic growth, working closely with research-driven companies to bring new technologies to market.

This experience led to the development of a market-first long-duration surface protection technology, culminating in the creation of a 10-day surface disinfectant solution that reached a valuation of $513 million in 2025, marking a significant milestone in the evolution of infection prevention technologies.

Alongside his entrepreneurial activities, Wilson has worked in advisory roles with a number of high-profile companies, supporting leadership teams on strategy, international market entry and scale-up execution.

Today he resides in Paris, France, where he founded HYGIACTIVIA in 2021. Through the brand, Wilson focuses on bringing together scientific research, innovation and modern lifestyle design to develop next-generation skin protection technologies for everyday use.